branding

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SERVICE

BUSINESS BRANDING

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Increase perception of your brand by building a consistent company image and let us create a seamless corporate identity for your business. 

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At A Glance: Business Branding

With a custom logo design and a clear identity, branding your business helps your customers know who you are, drives awareness for your company, and generates brand loyalty.

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We support your ideas by crafting them into successful strategies for your brand. With your business in mind, we aim to mold your story for your company and align your brand narrative with your target audience.

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Whether your business is new or evolving in an industry, we work with you on clarifying the purpose of your brand, measuring the impact of your company reputation, and helping to define your brand goals.

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From paper to novel, every business has a story that can be told, and we want this story to be told from your perspective. This allows us to create an immersive experience that aims to attract your ideal customer.

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Learn More About Branding

To learn more on how to craft your business identity for your audience, feel free to chat about branding your business by entering your best email address for us to reach out to. 

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FAQ on Branding

For questions about logo design, branding your business, or company identity.

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In theory, branding is the promotion of a particular product or company by means of distinctive design or advertising. The most important reason branding is vital to a business is because it is how a company captures recognition and becomes known to the consumers.

This may include anything from a design of a new logo for a business to a print campaign which advocates for a particular goal and includes the logo of the company on every asset of that campaign.

[/et_pb_toggle][et_pb_toggle title=”What are the benefits of branding?” icon_color=”#8300e9″ _builder_version=”3.18.2″ background_color=”#ffffff” animation_style=”slide”]
A good branding of a business elevates the company and builds recognition within an audience, develops loyalty from a customer base to a particular business, and helps to generate sales by producing dedicated customers to keep coming back for more of your products or services. Customers are attracted to brands that share similar values with them or project an image of trust with the customer.
Here are a few of the major benefits you can expect to see when you have a strong brand:
  • Customer recognition
  • Competitive edge in market
  • Easy introduction of new products
  • Customer loyalty and shared values
  • Enhanced credibility and ease of purchase

 

[/et_pb_toggle][et_pb_toggle title=”Why do I need a brand identity?” icon_color=”#8300e9″ _builder_version=”3.18.2″ background_color=”#ffffff” animation_style=”slide”]

A strong brand identity helps to keep your company top-of-mind for your current and potential customers. If a customer is happy with your products or services, then a solid brand identity helps to strengthen their customer loyalty across your business.

Also, a brand identity is important because not only is it what makes an everlasting impression for your audience but it allows your customers to know what to expect from your company. There are many platforms that you can access that are used to develop a brand such as advertising, customer service, promotional merchandise, and reputation marketing. However, a brand identity helps to cement those platforms by establishing your business presence, both online and offline.

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In a branding package, the intention is to have new assets for a business that has a new corporate image. With a revitalized brand identity, a project of this magnitude may contain different types of materials, which may include logos, typography, colors, packaging, marketing materials, corporate messaging, web assets, social media designs, and more!

These assets are specially designed to meet the needs of companies who seek a branding package. Your digital and printed brand is a core part of your business presence, and we make sure that every touchpoint of your brand is met with careful consideration and strategy.

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The difference between a logo and branding is that one is a company identity and the other is a marketing action.

For a logo, it is the most important element of branding, especially where this factor is concerned, as a logo is essentially the face of the company and helps consumers identify the business they have interest in. 

While a logo is only a simple mark, a brand includes every single touch point your customers have with your company. For branding, the message behind branding is about defining the identity of a business while advertising is about promoting.

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Depending on the size of your company, the growth stage your business is in, the objective of your brand strategy, and the investment you are willing to dedicate into your business, a branding development package may cost anywhere from 5% to 10% of your current marketing budget.

For some, it may seem steep to think that 10% of your marketing budget should go to assets with your logo on it. However, businesses that start with do-it-yourself logos and presentation materials achieve false savings. They economize on the front end, for sure, but they also cost themselves the benefit of a strong, competitive, professional first impression.

Without a proper strategy, a brand may not yield a strong return on its market value. If your goal is to build a brand that you can grow and leverage (or even sell in the future), invest the funds required to get your business going. By the time you write off the initial cost of your start-up expenses, the cost will be minimal in comparison to the value received.

[/et_pb_toggle][et_pb_toggle title=”I already have a brand. Do I need to rebrand?” icon_color=”#8300e9″ _builder_version=”3.18.2″ background_color=”#ffffff” animation_style=”slide”]

Businesses of any industry often need to rebrand over time. The reason being can be a result of many reasons, including international growth, new management, a bad reputation, or an outdated image. Whatever the reason, it’s important to create a new company image that people will remember. 

With that said, rebranding is an entire write-up of your current marketing strategy and aims to develop a new one. This process may include the creation of a new name, term, symbol, design, concept or combination thereof. This process helps to create new assets for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investors, competitors, and other stakeholders.

[/et_pb_toggle][et_pb_toggle title=”Can branding guarantee new customers for me?” icon_color=”#8300e9″ _builder_version=”3.18.2″ background_color=”#ffffff” animation_style=”slide”]

Straight answer: We don’t know. Branding __ the perception of your current audience by taking your business identity, a brand that they already know and love, and enhances the presence of that identity by giving it a “makeover”, completely revitalizing the face of the company.

Even though we cannot guarantee new customers, what we do know is that we can increase our chances of gaining new customers for your business by building a new reputation for your company, refreshing your current customers with an updated business identity, drive interest & awareness for your revived brand image, and influence customers to spend more money with a brand they not only recognize but can trust.

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